Amazon has announced its tablet entry for the 2011 holiday shopping season, the Kindle Fire. The device is a 7 inch multitouch multimedia tablet.
First and foremost, the Kindle Fire *is* a Kindle. Reading is center stage in Amazon's marketing. Color ebooks, on a touch sensitive display is really competetive to the Nook Color which is also a 7" tablet focused on reading. Also, the Kindle Fire is $50 cheaper than the Nook Color.
Where Amazon really blows the Nook out of the water and competes very strongly against the iPad is its multimedia content. Movies and TV shows from Amazon Prime (a compelling alternative to Netflix and/or iTunes rentals), Cloud storage, Amazon MP3 Store, Amazon "AppStore" and a Webkit based browser called Amazon Silk.
Once purchased, Amazon sends the Kindle Fire pre registered to your Amazon account. No setup, and content in the cloud on Amazon's servers. The device is geared to upsell customers on Prime memberships to enjoy the video content. And Prime memberships exist to move retail goods via free 2 day shipping. Gruber and Inhatko both quipped that it's a digital version of the good old fashioned Sears catalog.
Republished via SkyfireX.net